Customer Scoring

Why customer scoring? Simply because every customer deserves a personalized approach. Or do you treat a customer who has contributed to your turnover for a number of years the same as a customer who only places an order occasionally? Making use of klantcrm’s Customer Lifecycle Management platform, you can rank your customer across platforms – did they open your promotion email? Did they use a coupon you offered at your shop? Did they attend events organized by you? Did they comment on your Facebook page?

Once your scoring system is in place, you can combine it with marketing automation via Interactive Marketing Campaigns platform to trigger emails. For example, if your scoring system divides people into “highly interested,” “likely to convert” or “highly likely to unsubscribe” groups, you can launch automated programs to try to turn loyal customers into even stronger brand advocates or re-engage “cold” prospects.

Benefits of Customer Scoring 

• Easy to understand using quantifiable numbers rather than raw and scattered data

• Better allocation of resources

• More profitable customers

• Better Customer Experience